Where business goals, user needs and tech meet I design there
Where business goals, user needs and tech meet I design there
With a background as a Senior Technical Specialist, I’ve spent years working inside complex systems, collaborating with engineers, and understanding where products break down in practice.
My work focuses on reducing friction, clarifying flows, and designing solutions that balance user needs with technical and business
constraints, especially in SaaS and platform-based products.
With a background as a Senior Technical Specialist, I’ve spent years working inside complex systems, collaborating with engineers, and understanding where products break down in practice.
My work focuses on reducing friction, clarifying flows, and designing solutions that balance user needs with technical and business
constraints, especially in SaaS and platform-based products.
With a background as a Senior Technical Specialist, I’ve spent years working inside complex systems, collaborating with engineers, and understanding where products break down in practice.
My work focuses on reducing friction, clarifying flows, and designing solutions that balance user needs with technical and business constraints, especially in SaaS and platform-based products.
I've collaborated with companies like…
I've collaborated with companies like…
META
VENATO
META
DALUX
TELEPERFORMANCE
META
VENATO
META
DALUX
TELEPERFORMANCE
FEATURED PROJECTS
FEATURED PROJECTS
Case studies focused on clarity, feasibility, and impact
Some examples of projects I've worked on, focused on clarity,
feasibility, and impact.
Case studies focused on clarity, feasibility, and impact
Social Bonding: a strategy to build a trust-centered social media app
Users have several trust issues when entering social media contexts, specially when it comes to prove the authenticity of the people they interact with, which directly impacts their will to engage and form meaningful connections.
Through early research, interviews, and competitive analysis, I identified key areas where users feel unsafe on other platforms, and designed a trust-centered user experience.
(project under NDA, some details about the product may have been changed)
Social Bonding: a strategy to build a trust-centered social media app
Users have several trust issues when entering social media contexts, specially when it comes to prove the authenticity of the people they interact with, which directly impacts their will to engage and form meaningful connections…
Greenmatch: solving conversion drop-off in an acquisition flow through UX and trust optimization
This case focused on improving a lead generation flow where usability issues, accessibility barriers, and low trust signals were causing users to abandon the quote process, directly impacting lead conversion.
I transformed a high-friction acquisition flow into a clearer, trust-led experience designed to reduce abandonment and unlock higher lead conversion.
Greenmatch: solving conversion drop-off in an acquisition flow through UX and trust optimization
This case focused on improving a lead generation flow where usability issues, accessibility barriers, and low trust signals were causing users to abandon the quote process, directly impacting lead conversion.
I transformed a high-friction acquisition flow into a clearer, trust-led experience designed to reduce abandonment and unlock higher lead conversion.
Venato: reducing seller listing friction by 85% through rapid product validation
Online resellers experience extremely high-friction in the reselling workflow. They spend between 40 and 120 minutes to create a single listing, which made the effort disproportionate to the financial return.
I transformed a high-friction reseller workflow into a rapid, AI-assisted listing experience that reduced creation time by 85% and improved seller decision confidence.
Venato: reducing seller listing friction by 85% through rapid product validation
Online resellers experience extremely high-friction in the reselling workflow. They spend between 40 and 120 minutes to create a single listing, which made the effort disproportionate to the financial return.
I transformed a high-friction reseller workflow into a rapid, AI-assisted listing experience that reduced creation time by 85% and improved seller decision confidence.
Let’s connect
Reach out on my social media accounts! I share insights about UX psychology and product
features 🧠
WHAT IS LIKE TO WORK WITH ME
WHAT IS LIKE TO WORK WITH ME
“Riccardo always goes extra mile for delivering results above the target!”
Debora M.
First Line Manager at Teleperformance
“Riccardo has made an impact since the first day he joined our team!”
Kendall C.
CEO at Venato
“I admire Riccardo’s work and the professionalism he has shown throughout our interactions. His designs are nothing short of inspiring, and it's clear that he has a
remarkable talent”
Murli R.
“Riccardo always goes extra mile for delivering results above the target!”
Debora M.
First Line Manager at Teleperformance
“Riccardo has made an impact since the first day he joined our team!”
Kendall C.
CEO at Venato
“I admire Riccardo’s work and the professionalism he has shown throughout our interactions. His designs are nothing short of inspiring, and it's clear that he has a
remarkable talent”
Murli R.
“Riccardo always goes extra mile for delivering results above the target!”
Debora M.
First Line Manager at Teleperformance
“Riccardo has made an impact since the first day he joined our team!”
Kendall C.
CEO at Venato
“I admire Riccardo’s work and the professionalism he has shown throughout our interactions. His designs are nothing short of inspiring, and it's clear that he has a
remarkable talent”
Murli R.
Let’s connect
Let’s connect
Reach out on my social media accounts! I share insights about UX psychology and product
features 🧠
Reach out on my social media accounts! I share insights about UX psychology and product
features 🧠
Riccardo Russiano