Designing an app that helps online resellers to cut listing creation time by 85%
Designing an app that helps online resellers to cut listing creation time by 85%
Online resellers find it hard and time consuming to list a product. Every time they spend from 40 up to 120 mins, and the final result (the amount they get from selling an item) is not proportional to their effort. They usually sell item for a suitable price, that generates low profits or sometimes losses. Most of the times they give up and just give away their items for free or throw them away.
I analyzed the situation and the needs of online resellers, to design an app that helps them to speed up the workflow, helps them to easily track the best price to sell an item and generate more revenue from their sales.
Online resellers find it hard and time consuming to list a product. Every time they spend from 40 up to 120 mins, and the final result (the amount they get from selling an item) is not proportional to their effort. They usually sell item for a suitable price, that generates low profits or sometimes losses. Most of the times they give up and just give away their items for free or throw them away.
I analyzed the situation and the needs of online resellers, to design an app that helps them to speed up the workflow, helps them to easily track the best price to sell an item and generate more revenue from their sales.
TEAM - Product designer (me), CTO, Project Manager
MY ROLE - I led the whole design process, from initial research to implementation
PROJECT SCOPE - Designing a totally new B2C mobile app, in 3 weeks
YEAR - 2024
TEAM - Product designer (me), CTO, Project Manager
MY ROLE - I led the whole design process, from initial research to implementation
PROJECT SCOPE - Designing a totally new B2C mobile app, in 3 weeks
YEAR - 2024
THE RESEARCH AND DESIGN PROCESS BEHIND VENATO
THE RESEARCH AND DESIGN PROCESS BEHIND VENATO
1/4 - Initial research, for understanding user’s needs and the situation on the market
First of all I went through a qualitative research with some users, to understand the current status of the situation and their needs. Thanks to my research, I understood that:
the most time consuming tasks for them are finding a suitable price for their items and creating a product description optimized for every marketplace
on the market there are different tools that help cross-listing in few steps, but none of them has a feature that helps users to find items prices in shorter time
some of the users interviewed were collector, who also would like a feature that help them to keep track of their inventory and its value over time
1/4 - Initial research, for understanding user’s needs and the situation on the market
First of all I went through a qualitative research with some users, to understand the current status of the situation and their needs. Thanks to my research, I understood that:
the most time consuming tasks for them are finding a suitable price for their items and creating a product description optimized for every marketplace
on the market there are different tools that help cross-listing in few steps, but none of them has a feature that helps users to find items prices in shorter time
some of the users interviewed were collector, who also would like a feature that help them to keep track of their inventory and its value over time
2/4 Elaborating the insights of the research for finding a solution
Based on the insights I got from the initial research, I started to define the key features and the main user flows of the app. My research lead, as well as the meetings with the CTO and the Project Manager, helped me to define 3 key features for Venato:
a feature that helps users to generate the product description, after taking a picture of the item, thanks to the AI
a price calculator, always AI driven, which finds the best price range for selling an item
a portfolio, where users could create an inventary of their products or collections and keep track of its value over time
2/4 Elaborating the insights of the research for finding a solution
Based on the insights I got from the initial research, I started to define the key features and the main user flows of the app. My research lead, as well as the meetings with the CTO and the Project Manager, helped me to define 3 key features for Venato:
a feature that helps users to generate the product description, after taking a picture of the item, thanks to the AI
a price calculator, always AI driven, which finds the best price range for selling an item
a portfolio, where users could create an inventary of their products or collections and keep track of its value over time
During my research, I conducted some competitor analysis for analyzing recurring patterns on their platforms, as well as features that could've been improved in Venato.
3/4 - Working on the main features, for optimizing the delivery time
Since the project was meant to be completed in 3 weeks, after which we would’ve pitched the idea to an investor committee, I primarly focused on designing the 3 key features of the app.
I started by designing some wireframes, and gathering early feedback from my CTO and my PM, in order to realize features that were both user friendly and strategic for the app value proposition.
3/4 - Working on the main features, for optimizing the delivery time
Since the project was meant to be completed in 3 weeks, after which we would’ve pitched the idea to an investor committee, I primarly focused on designing the 3 key features of the app.
I started by designing some wireframes, and gathering early feedback from my CTO and my PM, in order to realize features that were both user friendly and strategic for the app value proposition.
4/4 - Delivering the prototype and interviewing users, for understanding their approach towards Venato
In the last phase, I focused on delivering an high-fidelity prototype of Venato. After the prototype was ready, I started to interview some users with the rest of team, for understanding their approach towards Venato. The insights I gathered were amazing:
users were surprised by how quick they could create a listing, with little effort
they considered the portfolio feature an added value, and they were surpised to see how easy it was to keep track of their items
overall, they considered the app very friendly and easy to use
4/4 - Delivering the prototype and interviewing users, for understanding their approach towards Venato
In the last phase, I focused on delivering an high-fidelity prototype of Venato. After the prototype was ready, I started to interview some users with the rest of team, for understanding their approach towards Venato. The insights I gathered were amazing:
users were surprised by how quick they could create a listing, with little effort
they considered the portfolio feature an added value, and they were surpised to see how easy it was to keep track of their items
overall, they considered the app very friendly and easy to use
Coordinating with the rest of team has been a key part of the research, for gathering early feedback and making sure that my designs were aligned with their expectations.
FINAL THOUGHTS - USERS' REACTION TO VENATO
FINAL THOUGHTS - USERS' REACTION TO VENATO
This app has proved to have a great impact on users, and I could understand this through the user interviews I conducted in the release phase.
The research showed an overall 90% in satisfaction rate, and these are some of the feedback I collected from the interviewed users:
This app has proved to have a great impact on users, and I could understand this through the user interviews I conducted in the release phase.
The research showed an overall 90% in satisfaction rate, and these are some of the feedback I collected from the interviewed users:
This app has proved to have a great impact on users, and I could understand this through the user interviews I conducted in the release phase.
The research showed an overall 90% in satisfaction rate, and these are some of the feedback I collected from the interviewed users:
Other projects I worked on
Other projects I worked on
From Research to Safe Design: A UX Strategy to Reduce Spam and Boost Authenticity
Social Bonding’s goal is to build a safer social media experience for its users. In contrast to traditional social platforms that often favor engagement at the expense of user well-being, Social Bonding focus on make users feel safe
Through early research, interviews, and competitive analysis, I identified key areas where users feel unsafe on other platforms, and designed a trust-centered user experience.
(project under NDA, some details about the product may have been changed)
From Research to Safe Design: A UX Strategy to Reduce Spam and Boost Authenticity
Social Bonding’s goal is to build a safer social media experience for its users. In contrast to traditional social platforms that often favor engagement at the expense of user well-being, Social Bonding focus on make users feel safe
Through early research, interviews, and competitive analysis, I identified key areas where users feel unsafe on other platforms, and designed a trust-centered user experience.
(project under NDA, some details about the product may have been changed)
Improving the usability of the Greenmatch Solar quote form for increasing leads
Users visiting Greenmatch Solar quote form were sometimes confused by its UX and incurred in some accessibility issues. This is a source of frustration which leads them to abandon the form, causing the loss of potential leads for Greenmatch.
After analysing the accessibility, the overall flow of the form, and conducting some research, I designed a solution to improve the overall user experience and help Greenmatch to increase the percentage of leads.
Improving the usability of the Greenmatch Solar quote form for increasing leads
Users visiting Greenmatch Solar quote form were sometimes confused by its UX and incurred in some accessibility issues. This is a source of frustration which leads them to abandon the form, causing the loss of potential leads for Greenmatch.
After analysing the accessibility, the overall flow of the form, and conducting some research, I designed a solution to improve the overall user experience and help Greenmatch to increase the percentage of leads.
Let’s connect
Let’s connect
Reach out on my social media accounts! I share insights about UX psychology and product
features 🧠
Reach out on my social media accounts! I share insights about UX psychology and product
features 🧠
Riccardo Russiano